What’s Stuck in Your Funnel?
Reading Time: 5 minutesThe Lead That Isn’t Really a Lead Problem Leadership is excited. Marketing and sales hit their revenue target. The team worked well together. Metrics are good. Now they want to grow. The plan sounds straightforward. Increase revenue by 12%. Add one more salesperson. Raise everyone’s sales quota. Simple math. Current conversion rates held steady all year, so they should hold steady next year. Just push the volume. But here’s what doesn’t scale: the budget. Marketing’s budget increases 5%, maybe. Across the whole funnel. Content, ads, events,
